WiBOO is a web-based destined to join the social network to electronic commerce, focused on providing a service to MSEs service. The platform is the latest acquisition of ICG (Intelligence Consulting Group), a consulting firm based in Sao Jose dos Campos, Brazil.
The idea of creating WiBOO was based on a market study commissioned by ICG, which showed that 99 percent of employers in Brazil are owners of micro and small enterprises. However, 52 percent of them are not using the digital marketing to expand its business due to lack of knowledge or the very high prices of advertising.
By creating a virtual market combined with intuitive social network, WiBOO hopes to attract the attention of most of these companies neglected. The business owners can buy very affordable "virtual windows" and offer promotions and discounts to existing and new customers.
In search of the perfect customer
The platform aims to assist WiBOO user types or very specific customers:
Users of the social network, who may interact similarly to Facebook way, but in a more clean and intuitive. Registration is free and users can earn Social coins (virtual currency) on the basis of their activities and participation in the network. The coins can be used to purchase products and services in the e-commerce section of the website.
A micro entrepreneurs and small business owners, who can buy advertising space within the e-commerce section to expand their business and increase their customer base through promotions and discounts receiving coins WiBOO (virtual currency) as payment.
A dealer , you will be rewarded through a compensation plan MLM, which will offer advertising packages for owners of small and medium businesses, and other distributors.
This web platform also has the label mobile friendly version for mobile phone, it will make interaction activities and electronic commerce are very simple, even for users with slow Internet access.
So far their pre-launch in March 2015, WiBOO has attracted the attention of major media in Brazil, as well as local associations ecommerce, banks and development institutions small business, private and government. WiBOO is already a member of Abranet (Brazilian Association of Internet) and ABComm (Brazilian Association of Electronic Commerce).
"We hope to be able to change the way the owners of micro and small enterprises in Brazil advertised and use digital marketing," says Pedro Alejandro Santos, CEO of WiBOO.
"Currently, micro and small entrepreneurs largely avoided Internet advertising, either because they do not know how efficiently or do not have the money for that. Our idea is to make affordable and easy digital marketing for them, so they can have the same opportunity to grow your business than big business ".
WiBOO is online since March 21, 2015, available for the first time in Portuguese and in the following months will release its English interface for users worldwide. The platform will be available in additional languages by the end of 2015.
About ICG
ICG's core business is consulting, legal assistance and market research for the direct selling industry in Brazil, as well as for foreign direct sales companies looking to enter the Brazilian market.
ICG Headquarters is located in the city of Sao Jose dos Campos, home of the Brazilian aviation industry, strategically located between Sao Paulo and Rio de Janeiro.
WiBOO founders are: Pedro Alexandre, executive director; Geraldo Marques, director of marketing; Quenio Sene, Chief Financial Officer; Vagner Sobrinho, CTO and Ben Popov, PR.
Source: Business For Home
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